Renaissance Splendor and the Fugger Fortune
Augsburg in Bavaria, Germany, claims a lineage few European cities can match. Founded by the Romans in 15 B.C. as Augusta Vindelicorum—named for Emperor Augustus himself—it ranks among Germany’s oldest cities and served as a provincial capital before Munich was even a monastery settlement.
Yet Augsburg’s golden age came fifteen centuries later, when banking dynasties transformed this free imperial city into the financial capital of Europe. Positioned in Germany’s southwestern corner, Augsburg anchors the Romantic Road’s northern stretch and offers convenient connections to Munich (45 minutes by train), Stuttgart (90 minutes), and the alpine foothills to the south. Its central location made it a natural trading hub in medieval times and ensures accessibility today for travelers exploring southern Germany.
Augsburg Merkurbrunnen Fountain, Regio Augsburg Tourismus GmbH, multimaps 360 A Rochau
Augsburg Herkules Fountain, Regio Augsburg Tourismus GmbH, Guenther Bayerl- Augsburg Augustus Fountain, Regio Augsburg Tourismus GmbH, Guenther Bayerl
FAVORITE Perlach-Rathaus und St. Ulrich-Foto Regio Augsburg Tourismus GmbH, Friedrich Stettmayer-2
Augsburg Christmas Makret, Regio Augsburg Tourismus GmbH, Norbert Liesz
Top Sights + Monuments
Augsburg Highlights
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Augsburg Golden Hall, historicgermany.com
Rathaus
Augsburg Town Hall
Renaissance masterpiece featuring the Golden Hall with gilded ceiling. -
fuggerei
Fuggerei
Established in 1521, the world’s oldest social housing complex still in use. Annual rent remains €0.88.
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Augsburg Town Hall, Regio Augsburg Tourismus GmbH, Thomas Linkel
Perlachturm
70-meter tower beside the Rathaus offering panoramic views to the Alps.
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Augsburg Herkules Fountain, Regio Augsburg Tourismus GmbH, Guenther Bayerl
Maximilianstrasse
One of Europe’s most beautiful Renaissance streets with merchant palaces.
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Augsburg Cathedral, Regio Augsburg Tourismus GmbH, Christine Pemsl
Dom
Augsburg Cathedral
11th-century bronze doors and Germany’s oldest stained glass windows.
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Augsburg Schaezlerpalais Garden, Karsten Kronas, Kunstsammlungen und Museen Augsburg
Schäzlerpalais
Rococo palace housing old master paintings.
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Augsburg Water Towers, Regio Augsburg Tourismus GmbH, Reinhard Paland
Augsburger Wassersystem
Water Management System of Augsburg is an exceptional preserved structure that documents the development of an urban water management system since medieval times. It includes a network of canals, water towers dating from the 15th to 17th centuries.
About Augsburg
Augsburg’s relationship with water earned UNESCO World Heritage recognition in 2019—not for a single monument but for an entire system. Beginning in the 15th century, the city developed innovative hydraulic engineering that separated drinking water from industrial water centuries before other cities grasped sanitation’s importance. The three magnificent Renaissance fountains adorning the Maximilianstraße—Augustus, Mercury, and Hercules—celebrate this achievement, while the Waterworks at the Red Gate demonstrate technology that remained cutting-edge for 300 years.
The legacy extends to the monumental waterworks that powered Augsburg’s textile industry, the elaborate canal system threading through the craftsmen’s quarters, and a network of bridges spanning the Lech’s multiple channels. The UNESCO designation encompasses 22 individual sites that together tell the story of how one city mastered the element that made urban civilization possible.
A Living Old Town
Unlike many German cities, Augsburg’s old town survived World War II with much of its historic fabric intact. The Rathaus, with its Golden Hall resplendent in gilded coffered ceilings and elaborate portals, ranks among Germany’s finest Renaissance civic buildings. The adjacent Perlachturm—originally a Romanesque watchtower, now topped with a baroque cupola—offers panoramic views after a 258-step climb. The winding streets of the former craftsmen’s quarters, particularly around the Lechviertel and Jakobervorstadt districts, preserve an atmospheric tangle of half-timbered houses, narrow canals, and hidden courtyards.
- Augsburg Water Towers, Regio Augsburg Tourismus GmbH, Reinhard Paland
- Augsburg Town Hall, Regio Augsburg Tourismus GmbH, Thomas Linkel
- Augsburg Fuggerei, Fuggersche Stiftungen, Quirin Leppert
- Augsburg Fuggerei, Regio Augsburg Tourismus GmbH, Thomas Linkel
- Augsburg Damenhof Courtyard, Natalja Ribovic
The Bankers Who Financed Empires
The Fugger family’s rise from weaver immigrants to Europe’s most powerful bankers reads like financial fiction. By the early 16th century, Jakob Fugger “the Rich” controlled silver and copper mines across the continent, bankrolled Habsburg emperors, and financed the papal election of Leo X. His fortune, adjusted for inflation, would dwarf any modern billionaire’s wealth. When Emperor Charles V needed funds for his coronation campaign, he turned to Jakob Fugger’s ledgers.
The Fuggers’ legacy pervades Augsburg. The Fuggerei, established in 1521, stands as the world’s oldest social housing complex still in service. For an annual rent unchanged since its founding—one Rhenish guilder, now equivalent to €0.88, plus three daily prayers for the founders’ souls—residents occupy the same gabled houses that sheltered their predecessors five centuries ago. Mozart’s great-grandfather lived here; today, some 150 people still call it home.
The Fugger family chapel in St. Anna’s Church introduced Italian Renaissance architecture to German soil, while the Fugger und Welser Erlebnismuseum chronicles how Augsburg’s merchant dynasties shaped global trade routes and financed the Age of Discovery. The Maximilianstraße, Germany’s first Renaissance boulevard, reflects the urban ambitions these fortunes made possible.
Mozart Family Connection
The Mozart family traced its roots to Augsburg, where Leopold Mozart — Wolfgang Amadeus’s father — was born in 1719. The Leopold Mozart House now presents the family history and hosts concerts in the intimate rooms where the elder Mozart spent his formative years. Wolfgang himself visited multiple times, once famously falling in love with his cousin here.
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Augsburg Stadtmarkt Farmer´s Market, Stadt Augsburg, Ruth Plossel
“The seven Historic Highlights of Germany I’ve visited are among the most charming and picturesque destinations in the country. With medieval castles, colorful half-timbered houses, historic breweries, lively festivals, and centuries of history and culture — including a vibrant and eclectic university community — I highly recommend a trip to explore these unique heritage towns. I’m looking forward to planning my next visit to see the remaining 10 cities on the list!”
Gwen Pratesi
Author, Journalist and Editor of PratesiLiving.com
Explore Augsburg
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Current Events
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Augsburg: Plärrer Beer Festival (spring)
AugsburgOsterplärrer in Augsburg is a popular spring fair featuring thrilling rides, beer tents, games, and Bavarian food. Held annually before Easter, it attracts families and visitors with festive atmosphere, live… -
Augsburg: Plärrer Beer Festival (fall/autumn)
AugsburgHerbstplärrer in Augsburg is Schwabens biggest Volksfest, held late August to early September with traditional beer tents, thrilling rides, live music, carnival games, parades, fireworks, family days, and Bavarian food.…
Augsburg News
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Germany’s most fascinating winter foods—and the off-the-beaten-path Christmas markets that still serve them
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Further Information
Your contacts in
Augsburg
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Augsburg Tourist Information
Rathausplatz 1, Augsburg
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Regio Augsburg Tourismus GmbH
Schießgrabenstraße 14
86150 Augsburg
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+49 821 50207-0













